PHILIPPINES DIGITAL LANDSCAPE

More mobile connections than the population

Total Population

108.8M

Urbanisation:

47%

MOBILE CONNECTIONS

173.2M

VS POPULATION:

159%

INTERNET USERS

73M

PENETRATION:

67%

w

SOCIAL MEDIA

73M

PENETRATION:

67%

Total Population

108.8M

Urbanisation:

47%

MOBILE CONNECTIONS

173.2M

VS POPULATION:

159%

INTERNET USERS

73M

PENETRATION:

67%

w

SOCIAL MEDIA

73M

PENETRATION:

67%

SmartPhone Ownership

93%

Percentage of Internet Users Aged 16 to 64

Mobile Internet Users

70.4M

Internet Users Who Access Via Mobile

Key Behavioral Insights

Most Used Social Media Platforms

  • Facebook 96% 96%
  • Youtube 95% 95%
  • FB Messenger 87% 87%
  • Instagram 64% 64%
  • Twitter 56% 56%

Watch Videos Online

98%

Play Games

94%

I

Watch Vlogs

84%

Stream Music

84%

Shopping Apps

59%

z

Online Radio Stations

55%

Watch Videos Online

98%

Play Games

94%

I

Watch Vlogs

84%

Stream Music

84%

Shopping Apps

59%

z

Online Radio Stations

55%

ECOMMERCE ACTIVITIES

  • SEARCHED ONLINE FOR A PRODUCT OR SERVICE 91% 91%
  • VISITED AN ONLINE RETAIL STORE 91% 91%
  • PURCHASED A PRODUCT ONLINE 76% 76%

Daily Time Spent Using The Internet

9H 45M

Ave Daily Internet Users Aged 16 to 64

Daily Time Spent Using Mobile Internet

5H 11M

Internet Users Who Access Via Mobile