Total Population
110.3M
Urbanisation:
47.6%
MOBILE CONNECTIONS
152.4M
VS POPULATION:
138.2%
INTERNET USERS
73.9M
PENETRATION:
67%
SOCIAL MEDIA
89M
PENETRATION:
80.7%
Total Population
110.3M
Urbanisation:
47.6%
MOBILE CONNECTIONS
152.4M
VS POPULATION:
138.2%
INTERNET USERS
73.9M
PENETRATION:
67%
SOCIAL MEDIA
89M
PENETRATION:
80.7%
SmartPhone Ownership
98.5%
Percentage of Internet Users Aged 16 to 64
Mobile Internet Users
73.9M
Internet Users Who Access Via Mobile
Key Behavioral Insights
Most Used Social Media Platforms
- Facebook 96.8%
- Youtube 97.2%
- FB Messenger 92.1%
- Instagram 73.4%
- Twitter 62.7%
- TikTok 48.8%
Watch Videos Online
99.4%
Play Games
95.8%
Watch Vlogs
83%
Stream Music
82.2%
Shopping Apps
85.7%
Online Radio Stations
55%
Watch Videos Online
99.4%
Play Games
95.8%
Watch Vlogs
84%
Stream Music
82.2%
Shopping Apps
85.7%
Online Radio Stations
55%
ECOMMERCE ACTIVITIES
- SEARCHED ONLINE FOR A PRODUCT OR SERVICE 89.3%
- VISITED AN ONLINE RETAIL STORE 87.8%
- PURCHASED A PRODUCT ONLINE 80.2%
Daily Time Spent Using The Internet
10H 56M
Ave Daily Internet Users Aged 16 to 64
Daily Time Spent Using Mobile Internet
5H 54M
Internet Users Who Access Via Mobile