Total Population
108.8M
Urbanisation:
47%
MOBILE CONNECTIONS
173.2M
VS POPULATION:
159%
INTERNET USERS
73M
PENETRATION:
67%
SOCIAL MEDIA
73M
PENETRATION:
67%
Total Population
108.8M
Urbanisation:
47%
MOBILE CONNECTIONS
173.2M
VS POPULATION:
159%
INTERNET USERS
73M
PENETRATION:
67%
SOCIAL MEDIA
73M
PENETRATION:
67%
SmartPhone Ownership
93%
Percentage of Internet Users Aged 16 to 64
Mobile Internet Users
70.4M
Internet Users Who Access Via Mobile
Key Behavioral Insights
Most Used Social Media Platforms
- Facebook 96%
- Youtube 95%
- FB Messenger 87%
- Instagram 64%
- Twitter 56%
Watch Videos Online
98%
Play Games
94%
Watch Vlogs
84%
Stream Music
84%
Shopping Apps
59%
Online Radio Stations
55%
Watch Videos Online
98%
Play Games
94%
Watch Vlogs
84%
Stream Music
84%
Shopping Apps
59%
Online Radio Stations
55%
ECOMMERCE ACTIVITIES
- SEARCHED ONLINE FOR A PRODUCT OR SERVICE 91%
- VISITED AN ONLINE RETAIL STORE 91%
- PURCHASED A PRODUCT ONLINE 76%
Daily Time Spent Using The Internet
9H 45M
Ave Daily Internet Users Aged 16 to 64
Daily Time Spent Using Mobile Internet
5H 11M
Internet Users Who Access Via Mobile